History of San Remo's Packaging & Advertising
San Remo has been a treasured part of homes for generations and our packaging and advertising has had a long and remarkable history.

When it was first introduced in Australia in 1936, the central feature of San Remo pasta packaging were the two "Monks" in the kitchen, cooking pasta. The Monks symbol would eventually become the mark of San Remo quality, the world over.

See the San Remo Pasta Leaflet from the 1950's. This historic leaflet shows many of the traditional pasta shapes available from San Remo at the time. Once again, the monks featured prominently on the front of the leaflet, enjoying their steaming bowl of pasta.

As the years progressed, San Remo moved to a more modern pack with the signature San Remo red colour making a bold statement. Gold ribbons were also added to the pack to signify the premium quality and taste of San Remo pasta.

Then in the 1980's the San Remo pasta pack was again updated and is now a familiar and instantly recognisable icon in homes across the world.

San Remo. We're family.

San Remo has been a part of families for more than 60 years, and, as a family company, San Remo believes in strong family values. The scenes from We're Family TV Commercial, filled with tender images of mothers, fathers, children and grandparents, created a special story for all.

View the words to "We're family", which you can download and share with family and friends.

Balanced Diet Print Campaign
Dietary guidelines (Australian) recommend that a diet for healthy adutls should include 4 or more serves of grain-based foods each day. (One serve is 1 cup of cooked pasta, 2 slices of bread etc).

Australia's favourite pasta brand, San Remo, proudly advocated a healthy approach to a balanced diet in 2006, with a Balanced Diet Print Campaign.

Some of the delicious recipes that featured included:

Hearty Pork Risoni
Greek Lamb Salad
Crunchy Tuna & Lemon Shells
Roasted Eggplant & Beef Spirals

These recipes and more can be found on our extensive recipe library.

The very foundation of this campaign is the Mediterranean Diet, which is characterised by a balanced, healthy eating plan. The Mediterranean Diet is characterised by basing meals on grain-based foods (for example, pasta), including generous serves of fresh fruit and vegetables everyday and keeping fat intake down amongst others. To learn more about the Mediterranean diet, click on the link below.

Click here to view the San Remo Balanced Diet Campaign